Audio is often the thing that gets assembled last on an ad, which is a shame, because it's what the audience experiences most viscerally. You can close your eyes in a cinema. You can't close your ears.

Choosing an audio post-production studio isn't always a lengthy process. But when you're scoping a new relationship, or working on a project type you haven't handled before, it helps to know what you're actually evaluating.

ADR is one of the most important and least understood parts of post-production. Here is how it works, when you need it, and why experience is the thing that separates a seamless result from one that never quite sits right in the mix.